“Pop” Goes The World

I'm normally not a subscriber to the idea of: "If we paid as much attention to (insert pop culture topic) as we did to (insert serious news

topic), then we'd be better off as a society.

But

I've heard plenty, infact, too much about Richard Sherman and Justin Beiber.

Why are these topics being covered like news items?

Sadly, because more people care about them than real news items.